About

A word nerd with a strategy brain.

I help teams move from audience insight to headline, message, campaign, and call to action.

Unique Michael

Copywriter & Brand Strategist

I’m a copywriter and brand strategist who turns messy business goals into language people can believe, repeat, and act on.

I started in journalism, where every sentence had to earn its place, then moved into agency storytelling, social strategy, media relations, experiential marketing, and direct response copywriting.

Since then, I’ve produced copy and strategy for brands including PNC Bank, Dell Technologies, Abbott, Target, and Rocky Mountain College of Art + Design — and as part of agency teams at RAPP, GMR Marketing, Omnicom, Allianz, Raytheon Technologies, Hewlett Packard Enterprise, and AML RightSource. The throughline is usefulness: understand the audience, align the business goal, then write the line, page, campaign, or experience that moves people toward action.

How I work

Four principles behind every project.

01

Usefulness comes first

Brands earn attention when audiences can see what the work helps them understand, solve, feel, or do.

02

Strategy sets the sentence

The line only works when it is tied to a clear business goal, a real audience need, and a measurable next step.

03

Every channel has a job

Earned, owned, and paid channels each ask something different from the audience. The copy should know the assignment.

04

The call to action matters

A campaign is not finished until the audience knows what to do next and why that action is worth taking.

Experience

A decade in words.

  1. Agency + independent

    Copywriter & Brand Strategist · CopyUnique

    Creating campaigns, direct response copy, digital strategy, and brand storytelling across earned, owned, and paid channels.

  2. RAPP + Omnicom

    Copywriter, strategist, DEI operations lead · Precision marketing

    Built PNC campaigns, supported DEI initiatives, led executive prep, and wrote for Omnicom’s Open DisAbility ERG.

  3. PRPL + digital

    Digital marketing strategist · RMCAD

    Wrote website and content marketing copy that helped double leads year over year and lift engagement across channels.

  4. Journalism roots

    Writer · Regional and national publications

    Composed stories across business, food, culture, lifestyle, and service journalism before moving into agency storytelling.

Contact

Let’s write the next chapter.

If you’re hiring for the kind of work I do — or you’re a founder, marketer, or leader who needs a line that earns its place — let’s talk.

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