Brief

NFL Super Bowl tasked GMR Marketing to come up with an engaging onsite experience at Super Bowl 2022 in Los Angeles for Super Bowl fans.

Insight

Unique’s team tapped into the rich cinematic legacy of Hollywood and found the harmony between the iconic, glamorous aesthetic and NFL’s branding to create an experience that positioned fans as the stars.

Result

From the experience concept to the scripts, he crafted closely with my creative director to produce an unforgettable experience for fans.