Making business banking feel built for you
A triggered email system that refreshed PNC business-checking offers around the “You Got It” campaign platform.
Checking offer
Treasury offer
Triggered email paths
PNC needed to update Business Banking coupon emails to align with the “You Got It” campaign while helping owners understand two qualifying checking offers and their next step.
- 01
Reframed business banking around better tools, expert guidance, and the way owners actually do business.
- 02
Built clear offer paths for $200 checking and $500 treasury-management rewards.
- 03
Created appointment-setting and non-appointment triggers for different branch-visit paths.
A closer look at Business Banking Coupons.
PNC Bank · Appointment-setting email
Turning an offer into a prepared branch visit.
A finished trigger that pairs the offer with a practical schedule-ahead next step.
PNC Bank · Non-appointment email
Keeping the offer clear on the customer’s timeline.
A finished self-directed version of the same business-checking offer system.
This case study is based on supplied campaign-review and final email deliverables. It does not claim approval or performance results that were not provided.
Good business-banking copy starts with the way an owner actually wants to run their business.
The finished system provides a consistent triggered-email framework across two branch-visit paths. No performance results are represented because none were provided.